WEBSITE DESIGN AND DEVELOPMENT SERVICES

Peak Design has the capabilities to design and develop precisely the website you need. If you are seeking a custom-designed, full-featured website as your online business portal, Peak Design can deliver. Now in our second decade of business, Peak Design specializes in creating visually striking websites that integrate online stores, email marketing functions, lead generation databases, search engine optimization and many more powerful business tools design to make your online business more successful .

WEBSITE SERVICES OVERVIEW

Website

We Create the Design Framework.

We have expertise in the many tools of website design, search engine optimization (SEO) and online marketing — and we’ll use those and other tools to design the architecture of your website to your specifications. The custom templates that Peak Design creates for you will help you maintain consistency throughout your website — even as you add, update or delete content. We’ll create the framework for your site, fill it with your initial content, and launch it for you. Then we’ll show you how to update it as you need to.

Make Your Site Interactive.

Communication is the key to retaining the interest of your clients in your business or organization. The Peak Design site framework enables you to establish and host discussion forums, blogs and RSS feeds to stay in contact with your customers and keep them engaged as you introduce new products and services.

Establish Restricted Zones.

Suppose you want to limit access to certain content. Perhaps you want to set aside a segment of your website for existing customers, and you may want to restrict certain content to employees, administrators, your sales staff, or other departments. Peak Design can include provisions enabling you to designate password-protected restricted zones within your site. You can use restricted zones to sell subscription-based services or to maintain the security of sensitive information. With Peak Design, the possibilities are endless and the choices are yours.

Do Even More.

Would you like an online event calendar on your website? Do you want to create an online “newsroom” to post your news releases? Would you like to post videos? Photo galleries? A digital library of articles, brochures and product data sheets? Yes, Peak Design can create the framework to enable you to do all that and more on your website.

eCommerce

Automate Your Online Store.

Every hour that your doors are closed, you’re turning clients away. But with a robust eCommerce portal, you’ll remain open and ready to do business 24 hours a day, weekdays, weekends and holidays. Peak Design can create an online store that takes customers’ orders and has paperwork ready for you to ship products the next business day. Or you can entirely automate the sale of downloadable products. These functions integrate with your inventory control database. Our sophisticated platform enables cross-selling and up-selling features and compatible products.

Encourage Repeat Business.

The powerful eCommerce capabilities that Peak Design will build into your website will include an integral transactions database with inventory control functions. You’ll be able to track your history of online customer orders and actions. And as an option, we can establish a secure “members only” area that will enable your customers to review their prior orders. You can configure your system’s database to flag repeat customers so you can conduct loyalty discount programs.

Automatically Perform Tax Code and Global Currency Calculations.

You can configure your eCommerce portal to automatically apply the proper state tax rate for the purchaser’s state at checkout. The system also is capable of integrating tax codes and rates for other nations in which your company conducts business. The system likewise can set pricing for your products in numerous currencies.

Integrate Shipping Easily.

Suppose you want to limit access to certain content. Perhaps you want to set aside a segment of your website for existing customers, and you may want to restrict certain content to employees, administrators, your sales staff, or other departments. Peak Design can include provisions enabling you to designate password-protected restricted zones within your site. You can use restricted zones to sell subscription-based services or to maintain the security of sensitive information. With Peak Design, the possibilities are endless and the choices are yours.

Monitor Sales Activity Through Detailed Reporting.

The eCommerce functions of your site will include a reporting framework with sophisticated analytical tools. The report output, which is compatible with export to Microsoft Excel, will enable you to monitor sales activity for product lines and individual products, discount redemptions, geographic distribution of purchases, shopping cart abandonment rates and many other performance benchmarks.

CRM

Learn More About Your Customers.

Every time prospects or customers interact with your website is an opportunity to learn more about them and their interests. Peak Design can build your website with powerful integrated customer relationship management (CRM) tools. As your system logs each of your customers’ online interactions with your business, you’ll build a knowledge base of when they visit, which products they view and which they buy. The system enables you to import and integrate your existing customer database in Excel spreadsheets or other formats.

Observe Your Customers as They Navigate Your Site.

As the administrator of your site, you’ll be able to use your “dashboard” control panel to observe the movements of your site’s visitors live, in real time. Much as brick-and-mortar store planners track the traffic patterns of their customers on their retail floor, you can follow the course that each one of your site visitors follows. Observing their pathways can help you make important adjustment in the organization of your content.

Respond to Customers’ Needs.

Peak Design can install a module that will enable you to create your own online customer inquiry forms, without the need to know HTML programming. You can designate any number of custom fields for forms, including friend referrals and subscriptions for newsletters. You can configure your forms to send autoreply confirmation messages to your customers, and to designate landing pages to which customers are directed after filling out forms. You can also automate SMS (text message) and e-mail notifications of which departments need to respond when customers interact with your site.

Coordinate All Aspects of Customer Interactions.

Peak Design can give your website the functionality to centrally oversee and manage all aspects of each of your prospects’ and customers’ interactions with your organization, including subscriptions, purchases, appointments and warranty service interactions, and reminders.

Email Marketing

Automate and Target Email Marketing.

A module in your new website will let you launch a visually attractive newsletter that you can create using general or occasion-specific design templates that Peak Design can supply for you. You can generate and distribute email newsletters quarterly, monthly, or on whatever frequency you decide. Build targeted customer lists based on information gathered from any part of your online business. You compose the message ahead of time, designate a date and time, and the system handles the distribution on schedule.

Integrate Your Mailing Lists.

Build your email distribution lists from your website’s integrated customer relationship management (CRM) database. Based on past orders, memberships or other criteria, you can apply fields in individual customer records in your CRM database to specify which customers receive which mailings.

Conduct Timed Marketing Campaigns.

You can automate delivery of highly personalized email messages to prospects or existing clients on specific dates, including birthdays or timed service anniversary reminders.

Measure Your Email Marketing Effectiveness.

You’ll no longer wonder if or how your email marketing campaigns correlate to customer responses. As your customers click links in response to email messages, the system underlying your website will record the actions of each recipient, enabling you to precisely measure the effectiveness of your email marketing campaigns.

Analytics

Generate Customer Reports.

You’ll be able to command your web system to produce customer data reports that track various aspects of customer online behavior, including web and product pages visited, return visits, and purchases. Your administrator dashboard will display the pivotal metrics and analytical criteria to determine your customer shopping patterns and obtain an overview of your online business. That essential information will enable you to make well-informed adjustments and decisions.

Monitor Geographic Origins of Web Visitors.

A module will display a map showing the geographic distribution of your site’s visitors and customers. You’ll see how wide and far your prospects and customers are scattered, as well as instantly identify the strongest concentrations of website visitors and customers.

Drill Down Deep Into Your Data.

Your system can generate a wide variety of critically important analytical reports and charts. You can order reports on redemption rates for discount codes, subscriptions and unsubscriptions, shopping cart abandonment points and rates, the relative popularity of shipping options, and more. The options are practically limitless.

You Don’t Need to Apply Complex Codes to Your Pages.

Many software analytics applications require business owners to apply specific tracking codes to each web page and to each inventory item. But you won’t have to do that extra work with the system Peak Design will develop for you. Your online management system’s sophisticated reporting functions will be ready to go as soon as your new website is up and running. Peak Design makes certain that online transaction report generation is as easy as possible for business owners.

 

Seeing is believing so be sure to check out our WEBSITE DESIGN PORTFOLIO