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Folsom Website Design Services

Since 2000, Peak Design has been in the business of creating top notch website design and development for Folsom businesses of all sizes. Some of our Folsom clients include the City of Folsom, Folsom Parks and Recreation, the Folsom Historic District Association, Folsom Station, Bernau Development and many others.

 

At Peak Design we have the capabilities to design and develop anything from simple brochure type websites all the way up to beautifully designed, full featured online business websites which include powerful online stores and lead generation tools.

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Learn more about our Website Design and Development Services and see what's possible for your company's next website:

OUR WEBSITE DESIGN CAPABILITIES

Website Design Look and Feel
Content Management
Website Reporting & Analytics
eCommerce
Email Marketing
Lead Management
Other Features

 


Website Design Look and Feel

Custom Website Design

  • Comprehensive market and competitive research to get to know your company.
  • Choose between two (2) custom website design concepts. Each website design concept is uniquely created with your company in mind throughout the entire creative and development process.
  • Company logo and company branding elements and colors integrated throughout website
  • Website look and feel is unique to your company and will not be used for other companies.

Template Website Design

  • Choose between two (2) pre-made template website design concepts.
  • Company logo integrated throughout website
  • Website look and feel is not unique to your company and is used by other companies.

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Content Management

Have Control of Your Website and Web Pages

  • Easily edit your website using a Micros oft Word like WYSIWYG (What You See Is What You Get) editor to edit web pages
  • Archiving & Rollback acts as a "user safety net" for every web page and template
  • Automatically creates a working copy of web page until you publish
  • Use templates to create a consistent look and feel
  • Use FTP to upload and download web pages or the system file manager

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Website Reporting & Analytics

Robust Tools For Tracking Your Website's Performance and Customers

  • Comprehensive reporting without having to add a single line of code to your web pages
  • Delactation reporting. See a map of the world.
  • Detailed visitors reporting including new as returning, location, IP address, Spy Lens and more
  • Detailed reporting on every type of content
  • Search engine reporting, e.g. search phrases, when your site has been indexed and more
  • Sophisticated customer reporting framework.
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Micros oft Excel for further analysis

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eCommerce Features

An Online Store Out of The Box

  • Sell real products or e-Products
  • Give individualized discounts to any customer for any catalogue
  • Integrated customer database that grows as customers buy or interact with your online shop
  • Inventory Control
  • Cross and ups ell features
  • Multi-currency support
  • Sell Gift Vouchers
  • SEO integration into Go ogle, Yahoo and Windows Live
  • Sophisticated ready-to-go reporting, no need to add any code to your web pages
  • Limitless contemptibility

Integrated Customer Database

  • Keep a history of all past customer purchases
  • Give loyal customers individualized discounts. You can apply a different discount for every catalogue and every customer
  • Allow customers to view their past orders and even red own load any e-Products previously purchases via secure "member only" areas
  • Setup reoccurring orders and payments. Automatically em ails invoices to customers
  • Customize and extend the Customer Database to suit your business.

Catalogues & Products

  • Setup an unlimited number of Catalogues & Products
  • Set Release and Expiry on any Catalogue or Product
  • Sell e-Products. Limit how many times and where they can be downloaded from
  • Set product weight / volume for any product to control the shipping options that are displayed
  • In addition to the 2 default images for every product, choose up to 10 preview images for any product. The system will automatically generate thumbnails
  • Use Buy and/or Get-a-Quote option for checkout.
  • Make any catalogue secure (Member Only Area)
  • Selectively hide prices. For any catalogue hide product prices on the public site and display for existing customers
  • Configure the order in which catalogues or products are ordered (put popular products first)
  • Use sophisticated product search module to allow customers to search by keywords, within a catalogue, within a price range and choose how they want the products listed
  • Put any product On Sale. This crosses out the products retail price. E.g. was $199 now only $99.
  • Collect customer comments on any product
  • System utilizes Ajax technology for better customer experience

Easier management of your Online Shop

  • For faster management use Import feature to manage your entire online shop including products, pricing, catalogues, grouping, inventory control and more from a single Excel file
  • Export your entire product catalogue in one click. Make changes and re-import
  • Or use web-based interface to manage your online shop

eCommerce Reporting

  • Sophisticated e-commerce reporting framework
  • Sophisticated customer reporting framework
  • Track sales and payments
  • Track abandon rates and where customers abandon in online shop
  • Report on top Catalogues and Products. By amount or quantity sold
  • Report on Shipping Options and popularity
  • Report on Discount Codes and redemption
  • Detailed visitors reporting including new as returning, location, IP address, Spy Lens and more
  • Delactation reporting. See a map of the world world
  • Track usage for any catalogue or on an aggregate basis
  • Track usage for any product or on an aggregate basis
  • Save any report and run later
  • Export any report to Micros oft Excel for further analysis

Customize your Online Shop

  • Limitless contemptibility of the online shop and the checkout process
  • Limitless contemptibility of invoice / quotes em ailed to customers

Inventory Control & Drop Shipping

  • Complete inventory control. Optionally hide products from shop if out of stock
  • Allow any out-of-stock product to be pre-ordered
  • Set re-order threshold and be notified when product stock level falls below a certain quantity
  • Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders

Multi-Currency Support

  • Sell global, act local with multi-currency support
  • Set prices for products in any currency
  • Setup shipping options for various countries
  • Setup tax codes for various countries
  • Support for many payment gateways throughout the world

Ups ell, Cross sell and Product Grouping

  • Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
  • Increase sales using Cross/Ups ell by relating products together. E.g. relate cell phone with charger and car kit.
  • Display related products separately or as check boxes so the customer can add them to cart at the same time as buying the main product
  • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender

Gift Vouchers

  • Create any number of Gift Vouchers with any dollar value
  • Gift Vouchers can be redeemed to buy products in your online shop

Payment Gateways

  • Integrated with popular payment gateways throughout the world
  • Offer COD / Check options at checkout
  • Offer PayPal as a separate payment gateway
  • Go ogle Checkout
  • Use Process Offline and process payment using existing POS system

Discount Codes

  • Create any number of discount codes
  • Set your own discount rates
  • Set release and expiry of discount codes

Shipping Options

  • Setup any number of shipping options for different countries
  • Set minimum and maximum weight and volume restrictions for any shipping option
  • Apply your tax code/rate to any shipping option
  • Integrated with USPS and FedEx for real-time shipping charge calculation

Tax Codes

  • Create any number of tax codes and rates for any country that you operate
  • Automatically apply relevant state tax rate at checkout to products and shipping charges
  • Apply tax codes easily to products and shipping charges

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Email Marketing Features

Drive Repeat Sales With Email Marketing

  • Choose over 200+ design templates
  • One-off and loyalty based campaigns
  • For the first time go beyond open rates and bounces reporting and see what actions customer take
  • Integrated customer database that grows as customers subscribe or interact with your website
  • Use the Customer Report Generator to dice and slice your customer database for better targeting and results
  • Systems to increase email deliverability and reducing spam

Email Marketing

  • Send One-Off Em ails
  • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
  • HTML or Text Em ails (HTML em ails contain text version also)
  • Send a campaign to any customer group or your entire customer database
  • Preview your campaigns by emailing it to yourself or any one else before finalizing

Integrated Customer Database

  • Grow your customer database every time your customers subscribe or interact with your website
  • Centrally manage your customer's campaign subscriptions
  • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
  • Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

Lists

  • Create unlimited number of lists for better targeting and results
  • Use customer report generator to dice and slice your customer database
  • Easily add a subscription box to any web page to allow customers to subscribe to your newsletters
  • Customize the landing page customers see after subscribing to your list
  • Customize auto responder email sent to new subscribers after they subscribe
  • Double opt-in mechanism
  • Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

  • Track Open Rate of HTML em ails
  • Track Links clicked and most popular links (available for both HTML and Text formatted em ails)
  • For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth
  • Track bounce rates
  • Track customer unsubscriptions from your campaigns
  • Live Feed
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Micros oft Excel for further analysis

Email Deliverability & Spam Control

  • Double Opt-In mechanism
  • Unsubscribe link on all newsletters
  • From email address verification

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Lead Management Features

Main Features of Lead Management

  • Customer enquiry web forms
  • Use customizable business workflows to setup notifications via email or SMS when customers enquire
  • Use the Customer Report Generator to dice and slice your customer database

Integrated Customer Database

  • Grow your customer database every time your customers enquire or interact with your website
  • Keep a history of all past customer enquiries
  • Allow customers to view their past enquiries via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business

Lead Management Reporting

  • Sophisticated customer reporting framework.
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Micros oft Excel for further analysis

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Other Features

SEO

  • Integrates with Go ogle/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
  • Search engine feed also includes every catalogues and products
  • Search Engine Friendly URLs. Catalogue and product names used in URLs to maximize search engine friendliness

Photo Galleries

  • Create any number of photo galleries
  • Easily add a photo gallery to any web page
  • Add a description to any photo
  • Customize layout and appearance of photo galleries

Ad Rotators

  • Create any number of ad rotators
  • Rotate images, HTML snippets or Flash objects
  • Report on number of impressions, click-thrus for any period

 

Business Workflow Engine

  • Create and Build Business Workflows to automate follow-up
  • Create single or multi-step workflows
  • Be notified via Email or SMS
  • Set duration and reminders for every step of the workflow
  • Set escalation rules
  • Setup 3rd party notifications to notify customers as you internally progress through a workflow
  • Apply workflows to customer enquiries, orders, bookings as well as for content approval

Bookings

  • Allow customers to book into events
  • Automatically manage capacity
  • Use inbuilt follow-ups framework to remind attendees of upcoming events
  • Collect payments with bookings
  • Customize the landing page customers see after booking
  • Customize auto responder email sent to customers after they make a booking
  • Sophisticated customer report generator to allow to generate and save booking-related reports

POP Email

  • POP3 email. Use with Outlook, Thunderbird or any other popular email program
  • Web mail interface
  • Unlimited Aliases for each mailbox
  • Catch-all address
  • Out of Office Auto Responder
  • Mail Forwarding

 

RSS

  • Create an unlimited number of RSS channels
  • Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
  • Set update frequency of your RSS channels
  • Reports on RSS usage and items selected from within a feed

Secure "Member Only" Areas

  • Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
  • Manage your customers' access to any secure area
  • Set expiry date for customer access to any secure area
  • Easily email login details to every customer in a secure area
  • Report on customer logins to each secure area

Forums

  • Create any number of forums
  • Set moderation level on new customer posts
  • Customers can subscribe to any thread and be notified when new posts are added
  • Make any forum secure
  • Set release and expiry date on your forms
  • Reporting on forum usage
  • Easy to use administrative interface for managing threads and posts
  • Limitless contemptibility of forums

Blogs

  • Full blogging platform
  • Customers can leave comments on any blog post
  • Approve all incoming trackbacks
  • Trackbacks to any other blog
  • Permalink
  • Set release dates for blog entries
  • Tagging and Tag cloud module
  • Blog calendar module
  • Recent blog post module
  • Blog post by month module
  • Report on blog post readership
  • Integrated RSS channel for each blog
  • Make your blog secure
  • Limitless contemptibility of blogs
  • Ability to import WordPress or TypePad blog

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